Episode 16

Published on:

10th Oct 2022

Your guide to food exporting to Japan with Chisa Ogura of Meros Consulting

We have a true expert on the agriculture industry and food and beverage market in Japan in this episode, Chisa Ogura of Meros Consulting. It’s great to find specialist advisors in organisations who can guide you through entering the Japanese market so you don’t waste your time or funds in the process. Make sure you check out the guides for exporters. 

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In this episode you’ll hear:

  • The issues Japan is facing with food security in the near future
  • An example of a kiwi agritech business that is making a big impact in Japan with their innovative products and marketing
  • The variety of food shopping experiences available in Japan and what kind of products exporters from New Zealand need to prepare 
  • The increasing importance of SDGs and ESGs in Japan

About Chisa

Chisa founded Meros Consulting in 2016 together with three partners in order to help international and Japanese players build sustainable and innovative businesses along the global ag-food supply chain. Chisa has 20 years of experience in research and problem solving related to global agriculture and food supply chain. Chisa is deeply fascinated with the complex and organic relationships between people, environment, history and culture and how these relationships impact people’s everyday eating habits as well as businesses and policies.

Connect with Chisa

Facebook: https://www.facebook.com/chisa.ogura.7 

LinkeIn: https://www.linkedin.com/in/chisa-ogura/ 

Twitter: https://twitter.com/Team_Meros 

Website https://merosconsulting.com/ 


Abundant Robotics Harvester: https://www.youtube.com/watch?v=KBgyEgF4f9U 

Export Guides: https://merosconsulting.com/new-revised-meros-usda-food-export-guides-to-japan-online-now/ 

Connect with Jayne and Catherine

Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

Youtube: https://www.youtube.com/channel/UCwdbd0QSHSLlOSPcpceHOcA 

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O'Connell has lived in Japan since 2002. Catherine has over 20 years working at brand-name Japanese corporations as legal counsel. In 2018, Catherine launched her own boutique law firm in Tokyo, which has become become a multi-award-winning business. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan, Audit & Supervisory Board Member at TOYOTA Motor Corporation & FUJITSU Limited. As well as the Jandals in Japan Podcast, she hosts the award-winning Lawyer on Air Podcast.