If you are coming back to Japan on business in the near future, you will want to study up on what to do, who to talk to and how to act. Greg Cross has many years of experience representing New Zealand fresh produce in Japan and shares his takeaways from his recent visit to Japan. Check out our other episodes for loads of great information about preparing well before you come to Japan on business.
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In this episode you’ll hear:
- How Greg came to be working in the horticulture industry and connected to Japan
- The 30-year long relationship between NZ squash and Japan that has now extended into apples
- The market in Japan for fresh food and how it differs from New Zealand
- Some stories about the massive scale of the Japanese market
- Greg’s innovative top tips for success in market
Greg was born and raised in West Auckland. After visiting Japan as a high school student, Greg entered the horticulture industry, working for Wrightson Horticulture Auckland followed by Itochu Corporation. From 2015 to 2021 Greg was Marketing Manager for Freshco NZ Asia based in Japan and currently, the General Manager of Sales & Marketing for Freshco NZ Ltd. Greg is married to Hiroko who he met in Gisborne and has three children.
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