Carbon emissions are on everyone’s minds right now and in Japan, the commitment is to net zero carbon emissions by 2050. Kiwi company Cogo is already starting to help Japan reach its goals. 785 local governments including Tokyo, Kyoto, and Yokohama announced their commitment to net zero carbon emissions by 2050. These local governments represent 119 million people (94.3% of Japan's population). Cogo is a startup that is making it easy for everyone to know what kind of emissions you are creating and how you can reduce your carbon footprint. Cogo is niching in Japan for bank customers. But how do you make that work in Japan where the banking system is still very traditional? Julie Lindenberg shares Cogo’s progress so far and we unpack some of the challenges for bringing tech solutions to Japan.
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In this episode you’ll hear:
- What Cogo’s mission is, and how it works with banking software to help consumers and businesses track their carbon footprint
- Cogo’s entry to Japan and their next steps to build the market
- The challenges of Japan and how Cogo views "competition" (hint: competitors are not competition!)
- Want to work at Cogo? Listen to find out more about the company, the culture and what they are looking for in team members as they grow
About Julie Lindenberg
Julie Lindenberg, a respected leader in the digital banking and carbon emissions industry, is CEO of the APAC region at Cogo. Tasked with building Cogo’s reputation as a category leader in climate solutions, Julie is building a cross-disciplinary team that started with the goal of empowering millions of businesses and consumers to understand their carbon footprint and how they can take action to reduce and offset their impact. They have gone beyond that already empowering 50 million digital bank users in 7 of the world’s top banks! They plan to double the number of banks on the platform in the next 12 months, and enable the solution to be available for 200M digital bank users by the end of 2023! Julie is passionate about the power of collective change and the fact that we can all take steps to lower our carbon footprint and move the sustainability conversation forward - individually and together. Having worked in senior roles in some of the most innovative brands in the Fintech and banking sectors, Julie is influential in all aspects of change but is best known for her ability to inspire teams to achieve audacious goals.
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