Episode 21

Published on:

19th Dec 2022

Jayden Toa-Maxwell on becoming a celebrity in Japan and caring for your supporters

Jayden Toa-Maxwell filled out a questionnaire for a TV show and then found his life turned around when he was one of 17 men selected for the reality show: The Bachelorette Japan - Season 2. We hear from Jayden what it’s like when you become famous in Japan and how he is managing this as well as his rugby career. You’ll love this holiday episode of Jandals. Thank you to Jess Tisch at NZTE for the introduction!

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In this episode you’ll hear:

  • How Jayden made his way to Japan and the shock he got when he found out Japan wasn’t like in the movies
  • What has made Jayden successful in Japan
  • How taking an opportunity sent his life in a totally different direction
  • Jayden’s sense of duty of care for those people who support him and how Jayden takes this seriously in his life as a celebrity in Japan
  • What’s next for Jayden in 2023

About Jayden

Jayden Toa-Maxwell is 27 years old and from Hamilton, New Zealand. He attended school in Auckland at Dilworth College, a prestigious private boarding school in central Auckland that provides full scholarships to students who come from underprivileged backgrounds or struggling circumstances. After high school, Jayden arrived in Japan on a scholarship to attend university and play rugby. He attended Hakuoh University where he graduated with a degree in business management. During his university years he played for the Japan national sevens team. After graduation, Jayden joined the Yokogawa company rugby team where he still plays. In 2021, he was on The Bachelorette Japan - Season 2, a globally recognised reality TV show which has changed the trajectory of his life.

Connect with Jayden

Instagram: https://www.instagram.com/jaydentoamaxwell/ 

Rugby: https://atlastars.yokogawa-musashino-sc.tokyo/ 

Connect with Jayne and Catherine

Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

Youtube: https://www.youtube.com/@jandalsinjapan 

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Born and bred in Christchurch, Catherine O'Connell landed in Japan in 2002, on a one year contract, and 20 years later she's planted her feet firmly in Japan. She built a wealth of business and cultural experience working at the coal face of brand-name Japanese corporates as in house legal counsel. Catherine took a leap of faith down the entrepreneurial route launching her own multi award-winning boutique law firm in Tokyo in 2018, being the first Kiwi and first foreign female to do so. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan and helps businesses thrive in the Japan market delivering business insights meshed with legal instincts. Catherine is also host of the award-winning Lawyer on Air Podcast.