Episode 37

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Published on:

11th Sep 2023

Embracing cultural nuances: Insights for successful business between Japan and New Zealand with Annette Azuma

Annette Azuma, Director at Baker Tilly Staples Rodway, in the Auckland office, shares her experiences in facilitating business between New Zealand and Japan. Annette has a long dedicated relationship with Japan and has worked hard to help support the Japan and New Zealand business environment. We are thrilled to share her knowledge with you in this episode.

In this episode you’ll hear:

  • How Annette came to be interested in learning Japanese which kicked off her connection with Japan
  • The importance of local team members for effective business
  • Annette gives us her own example of the Japanese saying “3 years on a rock”
  • How New Zealand could help Japan and vice versa
  • The benefits of being a member of the JNZBC and how you can join

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About Annette

Annette specializes in international business and deals with a number of listed and unlisted corporates and high net worth individuals assisting with all aspects of taxation, compliance, M&A and immigration. Fluent in Japanese, she has particular expertise and experience assisting many Japanese clients doing business and investing in New Zealand as well as representing companies expanding their businesses to Japan. In addition, she serves as a Vice Chair of the Japan New Zealand Business Council, board member of Drive Electric Incorporated, member of Global Women and industry representative for the Auckland University of Technology International Languages Department.

Connect with Annette

Website: https://bakertillysr.nz/services/specialist/japan/

Links

JNZBC: https://www.jnzbc.com/ 

Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne


Connect with Jayne and Catherine

Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

Youtube: https://www.youtube.com/@jandalsinjapan

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Born and bred in Christchurch, Catherine O'Connell landed in Japan in 2002, on a one year contract, and 20 years later she's planted her feet firmly in Japan. She built a wealth of business and cultural experience working at the coal face of brand-name Japanese corporates as in house legal counsel. Catherine took a leap of faith down the entrepreneurial route launching her own multi award-winning boutique law firm in Tokyo in 2018, being the first Kiwi and first foreign female to do so. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan and helps businesses thrive in the Japan market delivering business insights meshed with legal instincts. Catherine is also host of the award-winning Lawyer on Air Podcast.