Episode 65

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Published on:

19th May 2025

Crossing Swords: Kendo, Culture, and Commerce in Japan with Graham Sayer

We cross swords/minds with Graham Sayer, a 7th dan Kyoshi kendo practitioner, former president of the New Zealand Kendo Federation and recipient of the Order of the Rising Sun. 

Graham has been a huge supporter of Jandals in Japan Podcast from its early days and we are thrilled that he agreed to join us to share his wealth of experience in both kendo and business between Japan and New Zealand. Listen to hear more about this fascinating martial art that changed the trajectory of Graham’s life. 

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In this episode you’ll hear:

  • What Japan was like in the bubble era of the late 70s and early 80s
  • Loyalty and the challenge of switching martial arts codes in Japan
  • How learnings from kendo can take you into the business world
  • Japan’s timber industry and why Graham is selling timber to New Zealand


About Graham

Graham Sayer: Kiwi spirit, global horizons 

Graham grew up in Taranaki and in 1978, at 20 years of age, headed to Japan to chase his dream of getting a black belt in judo. A knee injury rerouted him to kendo which then became a lifelong passion, sparking a career blending entrepreneurship and cultural exchange. Graham founded a trading venture as well as running a private English school for children in Kyoto before returning to NZ in 1985 to raise his family. 

Graham has been involved in many different businesses over the years including, importing wooden toys (into Japan) and cultured pearls (into NZ). He also ran a joint venture with a Japanese company, building a small chain of four photo/camera stores in Auckland as well as launching Escapepods motorhomes, and lastly, was a manufacturer and distributor of rota-moulded fishing kayaks in Japan. 

Graham now focuses on Japanese timber exports and supporting his wife’s kendo travel business. 

Graham was Kendo President, NZ Kendo Federation for 33 years as well as Auditor for the International Kendo Federation (present). He co-founded the Auckland Kendo club in 1988 which today is NZ’s largest Kendo club. In 2022, he was awarded Japan’s Order of the Rising Sun for services to cultural ties between Japan and New Zealand via the art of Kendo. 

Today, he spends his time between Japan and NZ - embracing simplicity, tradition, and new ventures. 

Connect with Graham

Kendo: https://akc.org.nz/ 

Kendo Tours: www.kendotours.com   

Timber: www.japaneselumber.com 


Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne


Connect with Jayne and Catherine

LinkedIn: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

YouTube: https://www.youtube.com/@jandalsinjapan 

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O'Connell has lived in Japan since 2002. Catherine has over 20 years working at brand-name Japanese corporations as legal counsel. In 2018, Catherine launched her own boutique law firm in Tokyo, which has become become a multi-award-winning business. She is Vice Chair of the Australian & New Zealand Chamber of Commerce in Japan, Audit & Supervisory Board Member at TOYOTA Motor Corporation & FUJITSU Limited. As well as the Jandals in Japan Podcast, she hosts the award-winning Lawyer on Air Podcast.