Episode 70

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Published on:

22nd Nov 2025

Prosperous Partnerships through Protein: Fonterra's B2B Success Story in Japan with Bryn Rowdon

Alex Kane: Movember

Bryn Rowdon is the Corporate Communications General Manager for Fonterra's North Asia region. We uncover the fascinating story of how New Zealand's iconic dairy cooperative is not only a leading B2B supplier in one of the world's most discerning markets but also helping local dairy farmers to create more sustainable and profitable farms. 

New Zealand dairy products and ingredients are now part of Japanese bento, coffee creamers, cheeses and morning toast to name a few, listen in to hear more about Fonterra and how they are doing business in Japan. 

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In this episode you’ll hear:

  • How Bryn’s bumpy road on the Japanese learning journey turned into a career in Japan
  • How Fonterra operates as a B2B company in Japan and the surprising products that contain Fonterra ingredients
  • The transformation happening in Japanese dairy farming and how Fonterra is helping to lead the charge
  • The critical importance of patience and local partnerships when entering the market in Japan

About Bryn

Bryn Rowdon is the Corporate Communications General Manager for Fonterra’s North Asia region (Japan & South Korea).

 He is responsible for the implementation of the region’s sustainability Global Road map, managing stakeholder relations to effectively promote Fonterra's sustainability proposition to North Asia's customers and consumers. His team also manages Legal, Compliance, CSR and Corporate Affairs.

His previous roles have included Corporate Planning GM, responsible for managing Strategic and Integrated Business Planning and Corporate Affairs as well as North Asia Operations GM, where he managed the Logistics & Sales Operations teams.

Links

Fonterra Japan Instagram: https://www.instagram.com/fonterra.jp/ 

Alex Kane’s Movember Fundraising page: https://movember.com/m/14341735?mc=1 

Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne


Connect with Jayne and Catherine

Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

Youtube: https://www.youtube.com/@jandalsinjapan

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About the Podcast

Jandals in Japan
Bringing The Land of the Long White Cloud to The Land of the Rising Sun
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun
How do you build a brand in Japan and nurture a loyal customer base?
What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here?
Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan.
We will share stories from successful Kiwis selling their products and services here in Japan.
They'll tell you their tips for success and pitfalls to avoid.
They'll share their challenges and what they did to overcome them.
They will tell you things you can't find in textbooks or on the internet.
We will also be sharing the latest intel and insights on Japan from our on-the-ground presence
And you'll hear some super business culture and other tips from us sprinkled throughout.
Grab a glass of sake and let's get into it.
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About your hosts

Jayne Nakata

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Jayne Nakata is a Southland girl who arrived in Japan in 2002, planning to stay just two years. 20 years later she is still living in Fukushima Prefecture with her Japanese husband and two children. When the triple disaster hit in 2011, Jayne made the commitment to stay in Fukushima and contribute to rebuilding the area. She is the host of the award winning podcast Transformations with Jayne, which is a favourite with international women living in Japan. She is also the double award winning podcast producer and manager for PodLaunch with Jayne.

Catherine O’Connell

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Originally from Christchurch, Catherine O’Connell has lived in Japan since 2002 and has built a distinguished 23-year career as legal counsel in leading Japanese corporations. In 2018, she launched Catherine O’Connell Law, Tokyo’s first foreign female–founded boutique law firm, now a multi-award-winning practice.
Catherine is Vice Chair Emerita of the Australian & New Zealand Chamber of Commerce in Japan (2012–2025) and currently serves as an Audit & Supervisory Board Member at Fujitsu Limited (2022–). She previously served on the Audit & Supervisory Board of Toyota Motor Corporation (2023–2025).
A trusted advisor to boards and coach/mentor to C-suite executives, Catherine helps leaders excel in the complex Japanese business environment with cross-cultural clarity and strategic insight.
Alongside co-hosting the Jandals in Japan Podcast, she is also the host of the award-winning Lawyer on Air Podcast, highlighting untold stories of women in law in Japan.